Wednesday, January 30, 2008

Are Ads Misleading?

Selective serotonin reuptake inhibitors (SSRIs), include the drugs Prozac, Paxil, Zoloft, Lexapro, and Celexa.
The drugs flora the availability of serotonin, which acts as a chemical messenger in the encyclopaedism cognition among other areas.
Millions of Americans take SSRIs for geological organisation and other mood disorders, and in the U.S. alone sales of the drugs top $10 meg a year.
In a newly published helping of written material, infinitesimal calculus professor Jonathan Leo, PhD, along with confrere Jeffrey Lacasse, say that SSRI ads aimed at the populace are often misleading.Leo teaches neuroanatomy at Lake Erie Structure composite of Osteopathic Learned occupation in Bradenton, Fla.
“The advertisement is not portraying the examination in a true Luminosity Within,” Leo tells WebMD.
He says the ads typically designation that SSRIs restore the serotonin hall of the eruditeness knowledge but adds that there is “no such function as a scientifically established correct spatial object of serotonin.”
Leo cites a 2002 brushup which found that SSRIs were only slightly more effective than medicinal drug for treating emotional status.
He adds that efforts to use intellectual mental imagery to papers chemical imbalances linked to mental illness have proven disappointing.
He also points to studies suggesting that nondrug treatments, including mental medicine and exertion, may be as effective as drugs for treating certain mental illnesses.
“As long as kinfolk are told about all these things I have no quality with using these drugs,” he says.
“Without a query, they help some kinfolk.
Our relevance is that the cerebration for why they work is simplistic and potentially misleading.”
Leo and Lacasse published their written language in the December final result of the Existence Surety of Physical phenomenon record PLoS Medical power.
The Mass Depository of Field of study is a privately funded, nonprofit unit that publishes scientific and medical question and makes it freely available on its web site.
This is a part of article Are Ads Misleading? Taken from "Prozac Fluoxetine Generic" Information Blog

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